digital-ads

If you are like most website owners, when it comes to promoting your site, you adhere to the normal and more common ways of going about it. SEO is worked into every page on the site, articles with links that send traffic back are published on other content sites, there is the option of paying for advertisement … and the boring list goes on. But, have you ever thought of trying to drive traffic to your site using some ingenious, out-of-the-box methods?

No? Well, here are a few ways you can really grab people’s attention. Try them … if you dare.

1. Do the Talking
Let us start with the easiest thing to do: talking. Never underestimate the power of the “gab”. You, as a website owner, should be the first and loudest voice when it comes to telling people what it is that it does and how it can help them. Tell anyone and everyone that will listen to you. Over time, some (or even many) people will find you quite annoying, but don’t be disheartened – you have to take one for your own team.

2. Create Controversy
Controversy always creates interest. It doesn’t mean that you should start a riot, but starting an argument or taking up a controversial issue is one way of raising awareness about products and services. Do you know of any product that is inferior to yours, for example? Say that yours performs better and make a stand. You should, of course, be able to prove it. So, be prepared to defend yourself well and give the proof and/or explanation on your website.

3. Use Free Advertisement Opportunities
Free advertisement opportunities should always be taken advantage of. For example, sites like Craigslist are used by millions of people on a daily basis. If you can put up an ad that attracts attention or one that addresses a specific query, you will be able to drive their traffic towards your site. Create a catchy, convincing and professional-looking ad on the page for your city and you will see a rise in traffic.

4. Banner Promotion
Ask yourself this: what catches your attention every time the camera at an NBA or NFL game you are watching on TV turns towards the crowd? The banners that spectators hold up, right? Have you ever considered going to such games and holding one up that has your link clearly printed on it. It will be seen by the whole nation, if not right across the globe. Who says you can’t mix business with pleasure?

Well, with these advertisement methods you should certainly be able to stand out from the competition. So, go ahead and reap the fruits of your labor.